Tourism 365, the tourism arm of ADNEC Group, is a tourism development company. The company was established in May 2021 to position Abu Dhabi as the region’s foremost destination for tourism and act as the channel through which ADNEC’s tourism strategy would be developed and implemented.
Tourism 365 aims to pave the way for the growth of the travel and tourism industry in Abu Dhabi, other emirates and the GCC, with an objective to increase its global footprint. Tourism 365 has four subsidiaries: Capital Experience, a full-service destination management company (DMC), Capital Travel, a 360° travel management company, Capital Holidays, a specialised tour operator and Capital Drive, a tourism transportation company. Tourism 365 operates Etihad Holidays, the Etihad Airways subsidiary, part of the Etihad network, taking it from a platform focused on the local market to a fully-fledged tour operator supplying online and traditional travel agencies with Etihad network holiday packages from key source markets.
Increase the attractiveness of Abu Dhabi as a tourism destination.
Diversify offering, enhance guests experience and extend their stay.
Increase economic impact of tourism sector.
To create a sustainable, vibrant and financially attractive tourism sector in Abu Dhabi, through building a portfolio of businesses that promote tourism and facilitate the growth of the tourism industry.
Abu Dhabi to become the leading tourist destination in the MENA region.
Tourism 365 will have two companies under its portfolio:
The companies will be involved in shaping new tourism offerings through collaboration with partners across the private and public sectors.
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