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Reputation of ADNEC among Abu Dhabi Residents is at All-time High, Survey Reveals

Mar 02, 2017

A society perception survey undertaken by an independent global information and measurement firm has revealed that 95 per cent of Abu Dhabi and Al Ain residents are well aware of the contribution of Abu Dhabi National Exhibitions Company (ADNEC) to Abu Dhabi's economic development.

The survey comprised two rounds of interviews without any intervention from ADNEC to ensure its credibility. The results of the round 2 conducted between November and December, 2016 showed that the awareness of Abu Dhabi residents about ADNEC’s contribution to Abu Dhabi’s economic development increased from 90 per cent in round 1 back in July, 2015 to 95 per cent in round 2 in 2016. The survey also revealed that the overall society perception index increased from 86 per cent in round 1 to 90 per cent in round 2.

 Conducted in accordance with international standards and practices among a sample of 500 respondents from Abu Dhabi and Al Ain, the study also showed that people perceived ADNEC as a transparent and law-abiding organisation that provides equal opportunities to the community.

The research further indicated that the majority of respondents completely agreed that ADNEC actively supports the UAE’s cultural, heritage and social needs, adopts eco-friendly business practices, and considers the health and safety of its visitors a top priority.

 Her Excellency Noura Mohammad Hilal Al Kaabi, Chairwoman of Abu Dhabi National Exhibitions Company (ADNEC), said: “The results of the society perception survey is a clear indication that the impact of ADNEC on Abu Dhabi economy is well-recognised by the society than ever before. As ADNEC continues to grow and evolve, the community feedback will have a bigger role in the constant improvement of our services, while enabling us to make better decisions regarding our future priorities.”

Humaid Matar Al Dhaheri, ADNEC Acting Group CEO, said: “We are very excited about the positive findings of the society perception survey. The results speak volumes for the strong reputation ADNEC has built among community members through hosting high-profile exhibitions and specialised conferences that enhance knowledge and have significant positive impact on the local economy.”

Al Dhaheri added: “The findings and suggestions of the study will act as guiding principles in all our future decision-making processes, inspiring us to focus on meeting the evolving needs of our customers while increasing the recognition of Abu Dhabi as the preferred destination for hosting global events.”

The respondents indicated the internet (57 per cent) and social media (60 per cent) as the main sources of information about ADNEC’s events, with the majority specifying they attended the events in the company of their colleagues, friends or relatives.

 ADNEC offers 133,000 square metres of interconnected floor space to satisfy the needs of a wide variety of events and exhibitions. Built to international standards and equipped with modern facilities, the venue attracted 1.8 million people across 369 events in 2015.