Press Release Details

Capital Experience appointed as ground handler for cruise season by MSC Cruises

Publication Date: 30 Nov 2021

-        Partnership sees Capital Experience manage the ground handling, sightseeing, excursions, tours and attractions of cruise ships’ passengers

-        Ships will dock at Abu Dhabi’s Zayed Port and Sir Bani Yas


Abu Dhabi, UAE – 30 November 2021: Capital Experience, part of Tourism 365, owned by the Abu Dhabi National Exhibitions Company (ADNEC), has been appointed as ground handler by leading global cruise line, MSC Cruises.

The strategic agreement sees Capital Experience manage the ground handling, sightseeing, excursions, tours and attractions experiences of the cruise ships’ passengers for the upcoming cruise season.

Starting in November and running until March 2022 , Capital Experience will provide up to  4,600 tourists the opportunity to experience Abu Dhabi’s Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, Ferrari World Abu Dhabi, F1 Yas Marina Circuit, desert safari experiences and more.

MSC Cruises’ ships, including flagship MSC Virtuosa, will dock at Zayed Port and Sir Bani Yas Island, providing passengers with a chance to experience Abu Dhabi from different viewpoints.

Roula Jouny, Executive Director of Tourism 365, commented: “We are thrilled to have been appointed by MSC Cruises to lead and manage the cruise season in Abu Dhabi. This partnership solidifies our strategic role in strengthening Abu Dhabi’s position as a destination and bolstering the incredible efforts of the UAE’s wider tourism industry. As part of our vision to become the number one choice for travel and tourism professionals, we look forward to highlighting Abu Dhabi to tourists from far and wide, whilst also showcasing the unmissable offerings of the Emirates.”

Powered by the UAE’s state-of-the-art ports and unique weather, cruise guests and partners can enjoy seamless travel experiences created by Capital Experience all year round.

By providing guests with tailored itineraries, the company’s team of experienced travel professionals enables tourists to discover UAE with a fresh approach suited to their interests.

Launched under Tourism 365, under the Abu Dhabi National Exhibitions Company (ADNEC), earlier this year, the company offers unique travel opportunities for tourists coming to Abu Dhabi, enhancing the emirate’s regional and global positioning in the wider tourism industry.

Capital Experience works with key stakeholders across each emirate, partnering with key entities including hotels across the nation.