Press Release Details

Bjorn Again to bring ABBA to life at ADNEC this October

Publication Date: 3 Sep 2011

Tickets for the show on the 7 October start from as little as AED75 for standard seating and go up to AED400 for the VIP balcony seating including house beverages, snacks and table service. All tickets include free entry to the Radio 2 after-party at the Splash Lounge, Aloft Abu Dhabi Hotel, where the crowd can continue the party until the early hours with classic hits from the 70s and 80s.

A special package with 2 tickets to the show, entrance to the after-party and a night’s stay at the Aloft Abu Dhabi Hotel for two people is available for just AED599.

Björn Again has achieved cult status in the years since it was created by Rod Stephen in 1988. Whilst ABBA only toured for a total of 10 months in 16 countries, Björn Again has brought their show to a worldwide audience with more than 5,000 performances in 65 countries, together grossing more than £50 million GBP (AED 300 million) in 23 years. The Abu Dhabi show at ADNEC promises a polished performance worthy of ABBA at its peak.

Christina Anthony, ADNEC’s Sales and Marketing Director said: “There is no doubt Björn Again are Super Troupers. The staging, choreography, lighting, the voices…everything is immaculately planned to give the audience an amazing ABBA experience. Björn Again is the first ADNEC-produced entertainment show of the season; in coming months, we hope to announce more exciting and fun-filled events that will appeal to the many different communities in Abu Dhabi and the UAE.”  

Rod Stephen, creator and founder of Björn Again, expressed his excitement at bringing the show back to Abu Dhabi:

“We are really looking forward to the show at ADNEC. ABBAs songs are the perfect pop songs, with great stories to tell, catchy melodies and a happy beat – their appeal is universal. We hope to see the entire community come to enjoy the show, whether they are quietly watching, or singing along and dancing in their seats – dancing queens are welcome!”

The show kicks off at 19:45 on Friday 7 October with UAE-based band, The Maplejacks, warming up the crowd with hits from the 70s and 80s. 

Frenzied ABBA-mania is expected to take over the UAE in the build up to the event, with 70s fashion already in vogue; watch out for leg warmers and sequinned jumpsuits. Don’t miss the magic of ABBA’s greatest hits - get your tickets today from BoxOfficeME, Time Out tickets and Virgin Megastores. For the hotel package, call Aloft Abu Dhabi Hotel on +971 (2) 654 5103.

Show partners include Aloft Abu Dhabi, Radio 2, Abu Dhabi Week and Expat Woman.