Press Release Details

ADNEC to Explore New Partnership Opportunities at IMEX Frankfurt 2015

Publication Date: 14 May 2015

Abu Dhabi National Exhibitions Company (ADNEC) has announced its intent to explore new partnership opportunities with key stakeholders, decision-makers, influencers and industry pioneers during its participation at the Worldwide Exhibition for Incentive Travel, Meetings and Events (IMEX Frankfurt 2015).

IMEX Frankfurt 2015, the largest European trade show for the meetings and incentive travel industry, is set to run from 19 to 21 May in Frankfurt, Germany.

ADNEC’s delegation to IMEX Frankfurt 2015 will be headed by Humaid Matar Al Dhaheri, Acting Group CEO at Abu Dhabi National Exhibition Company, and include senior members of the groups commercial team.

Humaid Matar Al Dhaheri, Acting Group CEO at Abu Dhabi National Exhibition Company at ADNEC, said: “ADNEC is keen to take advantage of this global networking event to promote the advantages of Abu Dhabi as an ideal destination to host international events. IMEX Frankfurt provides us with an excellent opportunity to engage with our key stakeholders and industry experts from around the world and share insights on critical topics related to the MICE sector.”

Al Dhaheri added: “At IMEX Frankfurt 2015, we look forward to exploring new business opportunities through forging effective collaborations with global destination management organisations and industry associations. At the same time we will also seek to leverage the presence of other successful destination brands to learn new concepts and innovative strategies. Such industry insights will allow us to expand our portfolio and promote Abu Dhabi as one of the most important MICE destinations worldwide.”

The annual event convenes the largest global raft of exhibitors from every sector in the meetings industry. In addition to the participation of 3,500 worldwide exhibitors and hundreds of meeting professionals, conference delegates, meeting planners, buyers, and event organisers, IMEX Frankfurt 2015 will feature a series of educational sessions, networking programmes, workshops and thought sessions, among others.

ADNEC offers 133,000 sq m of inter-connected floor space to match the expectations of a wide variety of events and exhibitions. Equipped with modern facilities and built to international standards, the venue attracted 1.6 million people across 327 events in 2014.